adidas Originals Celebrates Creativity and Collaboration During London Fashion Week and Debuts New Collection With Designer Ji Won Choi

adidas Originals debuted a highly anticipated collaboration with New York-based designer Ji Won Choi with a presentation at London Fashion Week and official listing on the British Fashion Council calendar. The capsule women's ready-to-wear collection explores the idea of movement while reimagining iconic Adidas Originals three stripes designs through the lens of sport and culture.

The Adidas Originals by Ji Won Choi collection celebrates the designer's Korean heritage with stylistic inspiration and cultural references. Choi adapted her personal design philosophy to the sportswear-inspired line to deliver a fresh take on the classic tracksuit.

The presentation took place in Hawley Wharf, a never before used underground location in Camden. The vast concrete space hosted a bold multi-layered structure, with each layer referencing a color from the collection. The set was inspired by the impossible staircase where models moved in a continuous loop throughout the structure, showcasing the sense of movement within the collection.

Inspired by her visit to Adidas headquarters in Germany, Ji Won incorporated more athletic pieces within the collection through bodysuits and swimwear; versatile and perfect for styling. Each look was paired with Adidas Originals' newest women's footwear concept, Sleek in an added nod to the collection's ease and versatility.

With the premiere offering of 17 pieces ranging from tracksuits, a jumpsuit, bodysuits, accessories and swimwear, the collection launches with a playful, saturated color palette that provides a visual, graphic contrast to the white Adidas Originals stripe detail. A later offering to come in the Spring will see the collection rendered in a black and white color palette.

   
     

Following its debut at London Fashion Week, the Adidas Originals by Ji Won Choi collection will be available on www.adidas.com/JiWonChoi on Feb. 23rd and will be available, globally, at Adidas Originals flagship locations and select retail partners including Dover Street Market, Nordstrom, KITH and Barney's amongst others.