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(2)-night hotel stay for the winner and family in Los Angeles, CA
Roundtrip flight transportation to Los Angeles, CA
SHAZAM! Merchandise Prize Pack, including a backpack, beanie plus a Fandango code
(4) Fandango codes to see SHAZAM! in theaters
Enter before sweepstakes ends on 3/21.
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adidas Originals debuted a highly anticipated collaboration with New York-based designer Ji Won Choi with a presentation at London Fashion Week and official listing on the British Fashion Council calendar. The capsule women's ready-to-wear collection explores the idea of movement while reimagining iconic Adidas Originals three stripes designs through the lens of sport and culture.
The Adidas Originals by Ji Won Choi collection celebrates the designer's Korean heritage with stylistic inspiration and cultural references. Choi adapted her personal design philosophy to the sportswear-inspired line to deliver a fresh take on the classic tracksuit.
The presentation took place in Hawley Wharf, a never before used underground location in Camden. The vast concrete space hosted a bold multi-layered structure, with each layer referencing a color from the collection. The set was inspired by the impossible staircase where models moved in a continuous loop throughout the structure, showcasing the sense of movement within the collection.
Inspired by her visit to Adidas headquarters in Germany, Ji Won incorporated more athletic pieces within the collection through bodysuits and swimwear; versatile and perfect for styling. Each look was paired with Adidas Originals' newest women's footwear concept, Sleek in an added nod to the collection's ease and versatility.
With the premiere offering of 17 pieces ranging from tracksuits, a jumpsuit, bodysuits, accessories and swimwear, the collection launches with a playful, saturated color palette that provides a visual, graphic contrast to the white Adidas Originals stripe detail. A later offering to come in the Spring will see the collection rendered in a black and white color palette.
Following its debut at London Fashion Week, the Adidas Originals by Ji Won Choi collection will be available on www.adidas.com/JiWonChoi on Feb. 23rd and will be available, globally, at Adidas Originals flagship locations and select retail partners including Dover Street Market, Nordstrom, KITH and Barney's amongst others.
London Fashion Week, Friday 15th – Tuesday 19th will showcase over 100 businesses leading in creativity and innovation with visitors from 49 countries. This season the British Fashion Council are putting a focus on a move towards more sustainable practices and their Positive Fashion initiative through a partnership with BBC Earth and designer Amy Powney of Mother of Pearl. The collaboration will explore the impact the fashion industry has on the planet while highlighting the positive tangible opportunity for sustainable fashion choices by businesses and mindful consumer behavior.
On Tuesday 19th February, the Queen Elizabeth II Award for British Design will be presented to Bethany Williams by the Duchess of Cornwall. The Award recognizes creativity in design while embedding sustainability and community practices within the business.
February 2019 will mark the second London Fashion Week that the catwalks and designer showrooms at the event will be fur-free. The BFC survey around the use of fur continues to reflect what is seen as a cultural change with more designer businesses and international brands choosing not to show fur as part of their collections and increasingly more moving to being completely fur-free businesses.
The show schedule features over 100 catwalk shows, presentations, and events. This season, there are 52 designers on the LFW Show Schedule, 31 presentations, 17 events, over 60 designers exhibiting in the Designer Showrooms and 7 NEWGEN designers in the NEWGEN Designer Pop-up.
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