Christmas 2024 was a record-breaking day for both Netflix and the NFL, attracting an unduplicated audience of nearly 65 million viewers in the U.S., according to Nielsen. The games featuring the Ravens versus the Texans, which garnered an average minute audience (AMA) of 24.3 million, and the Chiefs against the Steelers, with an AMA of 24.1 million, became the most-streamed NFL games in U.S. history. Notably, the Ravens-Texans matchup peaked with the highly anticipated "Beyoncé Bowl," drawing over 27 million viewers.
The AMA viewership figures are based on Fast National Live + Same Day data from Nielsen, which includes out-of-home viewing, CBS local market viewing, and mobile and web data from Netflix and NFL+ mobile viewing. Additional insights into global ratings and U.S. viewership will be released on December 31, providing a comprehensive overview of Netflix’s NFL Christmas Gameday performance worldwide.
The Ravens-Texans game set another record as the most-watched Christmas Day game among viewers aged 18 to 34, with 5.1 million U.S. viewers, based on Nielsen records dating back to 2001. The Christmas Day games also dominated global social media conversations, with the hashtag #BeyonceBowl quickly becoming the number one worldwide trend on X as her performance began, even surpassing #Christmas itself. Following her performance, Netflix occupied 10 of the top 12 trending topics on X in the U.S., while #NFLonNetflix trended globally, reaching peak positions of #2 in Australia, #3 in the UK and Germany, #5 in Brazil and France, and #6 in the U.S.
CBS Sports produced the games, with NFL Media handling the pre, post, and studio halftime programming, and EverWonder Studio serving as the executive producer for NFL Christmas Gameday. Bela Bajaria, Netflix's Chief Content Officer, expressed gratitude for the record-breaking day, stating, "Bringing our members this record-breaking day of two NFL games was the best Christmas gift we could have delivered. We're thankful for our partnership with the NFL, all of our wonderful on-air talent, and let's please not forget the electrifying Beyoncé and the brilliant Mariah Carey."
Hans Schroeder, NFL executive vice president of media distribution, also expressed enthusiasm for the successful Christmas Gameday, remarking, “We’re thrilled with our first Christmas Gameday on Netflix with NFL games being streamed to a global audience. Fans in all 50 states and over 200 countries around the world watched some of the league’s brightest stars along with a dazzling performance by Beyoncé in a historic day for the NFL.” This year marked the beginning of a three-season partnership between Netflix and the NFL to broadcast games on Christmas Day.
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