Building on the momentum of Irving’s first signature collection with ANTA, the HÉLÀ Code shoes embody his creative philosophy—merging sport, artistry, and identity into wearable culture. The collection debuts in five unique colorways, each representing a distinct variation of the HÉLÀ Code.
KYRIE IRVING AND ANTA UNVEIL HÉLÀ SEASON 2 AND HÉLÀ CODE SHOES WITH NEW YORK FASHION WEEK ACTIVATION
New York, NY – September 4, 2025 – Global basketball icon Kyrie Irving and ANTA will take center stage during New York Fashion Week with an all-day activation on September 12, 2025, at 214 Lafayette Street, debuting the HÉLÀ Season 2 apparel collection and the highly anticipated HÉLÀ Code shoe line in five bold colorways. The event offers exclusive access for media, fans, and invited guests to experience the next chapter in Irving’s creative partnership with ANTA, blending performance innovation with cultural storytelling. Event Schedule: Media Preview (Invite-Only): 11:00 AM – 1:00 PM | Public Experience: 1:00 PM – 5:00 PM | VIP Evening Showcase (Invite-Only): 8:00 PM – 11:00 PM.
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